Baobab harvesters benefit from new fair trade standards

  • 17
  • Aug
  • 2010

It’s great to see that the Fairtrade Labelling Organizations International have announced new fair trade standards for baobab products. This means that buyers will pay a premium on top of market prices for every kilo of baobab fruit that will be used in a fair trade product. The end result? Baobab harvesters earn a living wage, which means that they’ll conserve and protect wild baobab trees so they can continue make a living from the fruit. Plus their quality of life will improve, as they have funds for school fees, food, health care and other daily necessities. Fair trade baobab just tastes better, cos its good for you, good for Africa, and good for the environment. Can’t say fairer than that.

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